How about Supor thermos kettle? Popular topics and in-depth analysis of the past 10 days across the Internet
With the arrival of autumn and winter, thermal kettles have become one of the focuses of consumers' attention. As a well-known domestic kitchen appliance brand, Supor's thermal kettle products have recently triggered widespread discussions on social platforms and e-commerce channels. This article will combine the hot topic data of the entire network in the past 10 days (as of October 2023) to analyze the real performance of Supor thermos kettle from the dimensions of performance, price, user evaluation and other dimensions.
1. Analysis of popularity trends across the entire network
| platform | Number of related topics (items) | core keywords |
|---|---|---|
| 12,800+ | #苏波尔Thermos kettle actual test#, #cost-effective thermos kettle# | |
| little red book | 5,600+ | "48-hour thermal insulation test" and "beautiful ceiling" |
| E-commerce platform | 9,200+ comments | “Waterproof” “Portable design” |
2. Comparison of core product parameters
| model | capacity | Keeping time (℃) | price range |
|---|---|---|---|
| SWF12E09A | 1.2L | ≥12 hours (95℃) | 129-159 yuan |
| SWF20E18 | 2L | ≥24 hours (85℃) | 199-239 yuan |
3. Hot topics of discussion among users
1.Thermal insulation performance:The actual measurement video on Weibo shows that the water temperature of the 1.2L model remains above 68°C after 12 hours at room temperature of 25°C, which is in line with the official promotion.
2.Sealing:93% of the user reviews on the e-commerce platform mentioned that "it does not leak when turned upside down", but 3% of the negative reviews reflected that the rubber ring of the lid is prone to aging.
3.Design highlights:Xiaohongshu users generally praise the “one-click opening” design and the feel of the frosted shell, and young consumers are paying more attention to new colors such as mint green and cherry blossom pink.
4. Comparative data of competing products
| brand | Same capacity price | Insulation efficiency | Negative review rate |
|---|---|---|---|
| Supor | medium | Top 20% in the industry | 4.2% |
| Zojirushi | 30-50% higher | Top 10% in the industry | 2.8% |
| Domestic brands | 20% lower | Larger fluctuations | 6.5% |
5. Purchase suggestions
1.Home use:The 2L large-capacity model is recommended, suitable for multi-person scenarios, with an average daily cost of less than 0.3 yuan (calculated based on a 3-year service life).
2.Office scene:The 1.2L model is more practical with a tea filter design. The recent promotion of the Tmall flagship store giving away replacement filters is worthy of attention.
3.Quality control:Looking at the 304 stainless steel logo on the bottom of the pot, some users reported that the material has shrunk in low-price channels.
Summarize:Supor thermos kettle has outstanding performance in terms of cost performance, and is especially suitable for mid-range consumer groups with a budget of 100-200 yuan. Although there is a slight gap with high-end imported brands, with the advantages of localized design and after-sales network, it is still one of the choices with high overall score in the current market. It is recommended that consumers choose models based on actual capacity needs and give priority to official channels for purchase.
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