How much does a Peking duck cost? Inventory of the latest prices and hot topics in 2024
Recently, "Beijing Roast Duck Price" has become one of the hot topics on social platforms. Based on the hot content on the Internet in the past 10 days, we have compiled a comparison of roast duck prices and catering industry trends in major cities across the country to provide you with the latest consumption reference.
1. Price comparison of mainstream roast duck brands across the country (updated in July 2024)
| brand name | store type | whole price | half price |
|---|---|---|---|
| Quanjude | Dine-in | 298-368 yuan | 168-198 yuan |
| Da Dong | Dine-in | 358-428 yuan | 198-228 yuan |
| Four Seasons Minfu | Dine-in | 258-298 yuan | 138-158 yuan |
| Bianyifang | Takeaway | 198-238 yuan | 108-128 yuan |
| Local time-honored brand | community store | 128-168 yuan | 68-88 yuan |
2. Association with recent hot events
1.#roastduckassassin#topicSparking heated discussions, netizens posted that roast duck around the scenic spot was priced as high as 498 yuan, and the Market Supervision Bureau has intervened in the investigation.
2.New style sliced duckThe popular Xiaohongshu "Rainbow Crispy Duck" that incorporates molecular gastronomy technology is priced at 588 yuan each.
3.Pre-cooked roast duckSales volume increased by 210% year-on-year. Monthly sales of quick-frozen roast duck for 99 yuan per piece on an e-commerce platform exceeded 100,000 pieces.
3. Analysis of price influencing factors
| factors | Impact magnitude | Typical cases |
|---|---|---|
| Site selection cost | ±30% | Shopping mall stores are on average 25% more expensive than community stores |
| duck breeds | ±50% | British Cherry Valley duck is 40% more expensive than local duck |
| Process complexity | ±200% | The cost of traditional fruit wood roasting is 2 times higher than that of electric roasting |
| brand premium | ±150% | The price of time-honored brands can be up to 2.5 times that of small stores. |
4. Consumer purchasing suggestions
1.Travel consumption tips: There is a common phenomenon of "two sets of menus" in roast duck restaurants around scenic spots. It is recommended to check the real price through Dianping.
2.Best value for money: Meituan data shows that there are often 50% off discounts between 4 and 5 p.m. on weekdays, and the whole item can be as low as 98 yuan.
3.Try new ways to eat: The recently popular "One duck and five meals" set meal (including duck soup + salt and pepper duck bones) costs an average of 188 yuan, which is 30% cheaper than a la carte.
5. Observation of Industry Trends
According to the latest report from the Catering Association, the roast duck industry is showing three new trends:miniaturization(mini roast duck for 1-2 people increased by 75%),Healthy(Search volume for low-fat roast duck products doubled),retailization(Annual sales of vacuum-packed roast duck gift boxes exceed 10 million). The industry predicts that with the arrival of the peak summer tourist season in August, the price of Beijing roast duck may rise by 10%-15%.
Note: The statistical period of the above data is from July 1 to July 10, 2024, and is collected from public data on platforms such as Meituan, Ele.me, and Douyin Life Services. Prices may fluctuate regionally.
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