What brand of men’s down jackets are good-looking? Popular topics and purchasing guides on the Internet in the past 10 days
As the temperature drops sharply, men's down jackets have become a hotly discussed item on the Internet recently. Combining the discussion data from social media, e-commerce platforms and fashion bloggers in the past 10 days (as of December 2023), we have compiled a list of popular brands and purchasing points to help you easily choose a good-looking and practical down jacket.
1. The top 5 men’s down jacket brands are hotly discussed on the Internet
| Ranking | brand | Popular models | price range | core selling point |
|---|---|---|---|---|
| 1 | Canada Goose | Expedition Parka | 8000-15000 yuan | Extremely warm, same style as celebrities |
| 2 | Moncler | Maya short series | 6000-12000 yuan | Stylish silhouette, lightweight design |
| 3 | The North Face | 1996 Nuptse replica | 2000-4000 yuan | Classic trend, high cost performance |
| 4 | Bosideng | Dengfeng 2.0 series | 3000-6000 yuan | Aerospace technology fabrics, the light of domestic products |
| 5 | Uniqlo | Ultra Light Down | 499-999 yuan | Portable storage, basic and versatile |
2. Analysis of recent hot topics
1."Celebrity Down Jacket Street Photo": Airport photos of celebrities such as Wang Yibo and Xiao Zhan wearing Canada Goose and Moncler triggered a wave of imitation, and related topics were read more than 200 million times.
2.“The battle for cost-effectiveness under a thousand yuan”: An actual measurement comparison by a Xiaohongshu blogger shows that the difference in warmth between Bosideng’s extreme cold series and Uniqlo’s advanced lightweight models in a -10°C environment is only 15%, but the price difference is three times.
3."Functional style down jacket": The modular design models of Stone Island and Arc'teryx have become the new favorites in the digital technology circle, and Douyin-related videos have exceeded one million likes.
3. Comparison of key data for purchasing
| index | High-end model (10,000 yuan level) | Mid-range model (3000-8000 yuan) | Affordable (within 1,000 yuan) |
|---|---|---|---|
| Filling amount | More than 300g | 180-250g | 100-150g |
| Fill power | 800+FP | 650-750FP | 550-600FP |
| Waterproof performance | Professional grade waterproof | Daily water repellent | Basic splash protection |
| average weight | 1.2-1.5kg | 0.8-1kg | 0.5-0.7kg |
4. Combinations recommended by fashion experts
1.Business elite style: Moncler Bady down jacket + wool trousers + Chelsea boots, suitable for commuting scenes above -5℃.
2.Outdoor functional wind: The North Face Future Light Series + Jacket Pants + Hiking Shoes, to cope with the extreme weather of -15℃.
3.urban casual style: Bosideng workwear down jacket + straight jeans + Martin boots, stress-free daily travel at minus 10 degrees Celsius.
5. Insights into consumer trends
According to e-commerce platform data, sales of men's down jackets increased by 45% year-on-year in December."Removable liner"Search volume for design models increased by 210%,"Graphene heating"The price premium of technological concept products can reach 30-50%. It is recommended that consumers choose according to the actual use scenario. Northern users give priority to heavy-duty models with more than 200g of down filling, while southern users can choose light and thin models that pay more attention to design.
(Note: The statistical period of this article is from December 1 to December 10, 2023, covering mainstream platforms such as Weibo, Douyin, Xiaohongshu, and Dewu)
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