What brand of men’s down jacket is good-looking?

What brand of men’s down jackets are good-looking? Popular topics and purchasing guides on the Internet in the past 10 days

As the temperature drops sharply, men's down jackets have become a hotly discussed item on the Internet recently. Combining the discussion data from social media, e-commerce platforms and fashion bloggers in the past 10 days (as of December 2023), we have compiled a list of popular brands and purchasing points to help you easily choose a good-looking and practical down jacket.

1. The top 5 men’s down jacket brands are hotly discussed on the Internet

2. Analysis of recent hot topics

1."Celebrity Down Jacket Street Photo": Airport photos of celebrities such as Wang Yibo and Xiao Zhan wearing Canada Goose and Moncler triggered a wave of imitation, and related topics were read more than 200 million times.

2.“The battle for cost-effectiveness under a thousand yuan”: An actual measurement comparison by a Xiaohongshu blogger shows that the difference in warmth between Bosideng’s extreme cold series and Uniqlo’s advanced lightweight models in a -10°C environment is only 15%, but the price difference is three times.

3."Functional style down jacket": The modular design models of Stone Island and Arc'teryx have become the new favorites in the digital technology circle, and Douyin-related videos have exceeded one million likes.

3. Comparison of key data for purchasing

4. Combinations recommended by fashion experts

1.Business elite style: Moncler Bady down jacket + wool trousers + Chelsea boots, suitable for commuting scenes above -5℃.

2.Outdoor functional wind: The North Face Future Light Series + Jacket Pants + Hiking Shoes, to cope with the extreme weather of -15℃.

3.urban casual style: Bosideng workwear down jacket + straight jeans + Martin boots, stress-free daily travel at minus 10 degrees Celsius.

5. Insights into consumer trends

According to e-commerce platform data, sales of men's down jackets increased by 45% year-on-year in December."Removable liner"Search volume for design models increased by 210%,"Graphene heating"The price premium of technological concept products can reach 30-50%. It is recommended that consumers choose according to the actual use scenario. Northern users give priority to heavy-duty models with more than 200g of down filling, while southern users can choose light and thin models that pay more attention to design.

(Note: The statistical period of this article is from December 1 to December 10, 2023, covering mainstream platforms such as Weibo, Douyin, Xiaohongshu, and Dewu)