What brand of children's toys is good? Recommended popular children’s toy brands in 2023
With the continuous upgrading of children's education concepts, parents are paying more and more attention to the choice of toys. This article will combine the hot topics and hot content on the Internet in the past 10 days to recommend the most popular children's toy brands, and attach detailed structured data to help you make a wise choice.
1. Popular children’s toy trends in 2023

According to recent hot topics on the Internet, the children's toy market will show the following trends in 2023:
| Trend type | Specific performance | Represent the brand |
|---|---|---|
| STEM educational toys | Emphasis on Science, Technology, Engineering and Mathematics Enlightenment | Lego, Makeblock |
| Eco-friendly and sustainable toys | Use recyclable materials and reduce plastic use | PlanToys, Green Toys |
| Interactive smart toys | Combined with AI technology to enhance interactive experience | Anki, WowWee |
| traditional cultural toys | Incorporate elements of traditional Chinese culture | Wooden Wan Family, Qiaohu |
2. Recommended popular children’s toy brands
Based on consumer reviews, sales data and expert recommendations, here are the most popular children’s toy brands in 2023:
| brand name | Featured products | age appropriate | price range | Core advantages |
|---|---|---|---|---|
| LEGO | Building block set | 1.5-16 years old | 100-3000 yuan | Cultivate creativity and ensure quality |
| Fisher-Price | early education toys | 0-5 years old | 50-500 yuan | Safe, durable and colorful |
| Hape | wooden toys | 1-8 years old | 100-800 yuan | Environmentally friendly material, exquisite design |
| Playmobil | Situational toys | 4-12 years old | 200-1000 yuan | Rich scenes and exquisite details |
| Melissa & Doug | jigsaw puzzle | 2-10 years old | 80-600 yuan | Educational and safe materials |
3. How to choose suitable children’s toys
When choosing children's toys, it is recommended to consider the following factors:
1.security: Check whether the product has 3C certification, whether the material is non-toxic and harmless, and whether the edges are rounded.
2.age appropriateness: Choose toys with appropriate difficulty based on your child’s age and developmental stage.
3.educational value: Prioritize toys that promote cognitive development, hands-on skills and creativity.
4.Durability: Choose toys with good quality and not easily damaged, which are environmentally friendly and economical.
5.children's interests: Respect children's preferences and choose the types of toys they are really interested in.
4. Recommendations for popular items in 2023
| Product name | brand | Type | age appropriate | reference price |
|---|---|---|---|---|
| Lego Duplo series large amusement park | Lego | building blocks | 2-5 years old | 599 yuan |
| Fisher-Price Smart Learning House | Fisher | Early education | 6-36 months | 499 yuan |
| Hape wooden kitchen toys | Hape | role play | 3-6 years old | 689 yuan |
| Playmobil Police Station Set | Playmobil | Situational toys | 4-10 years old | 399 yuan |
| Melissa & Doug wooden puzzle | Melissa & Doug | puzzle | 2-5 years old | 129 yuan |
5. Suggestions on purchasing channels
1.Official flagship store: Purchase from the brand’s official flagship store on Tmall, JD.com and other platforms, and the quality is guaranteed.
2.Offline stores: You can actually experience the quality and functions of toys.
3.Cross-border e-commerce: When purchasing foreign brand toys, choose a formal cross-border e-commerce platform.
4.Second-hand trading platform: For higher-priced toys, consider buying second-hand toys in good condition.
Conclusion
Choosing high-quality children's toys can not only bring happiness to children, but also promote their all-round development. The brands and products recommended in this article are all popular choices currently on the market, but ultimately the decision must be made based on your child's specific situation. Hopefully this article will help you pick out safe and fun toys for your kids.
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