How does it mean that the chain ratio is 0? ——Hot topics and data analysis on the entire network in the past 10 days
In the field of data analysis, "month-on-month 0" is a phenomenon worthy of in-depth discussion. It may represent market stagnation, solidification of user behavior or the impact of special events. This article will combine the hot topics on the Internet in the past 10 days (as of October 2023) to interpret the meaning behind this phenomenon through structured data.
1. Hot topic rankings (last 10 days)
| Ranking | Topic Category | heat index | Month-on-month change |
|---|---|---|---|
| 1 | Nobel Prize announced | 9,850,000 | +320% |
| 2 | Hangzhou Asian Games Closing | 7,620,000 | -15% |
| 3 | Apple iPhone 15 fever controversy | 6,930,000 | 0% |
| 4 | OpenAI multi-modal model released | 5,410,000 | +180% |
| 5 | Oil prices adjusted for the 11th time this year | 4,880,000 | 0% |
2. Analysis of typical scenarios where the chain ratio is 0
It can be seen from the above data thatiPhone 15 fever controversyandOil price adjustmentThe month-on-month changes of topics are all 0. This phenomenon may reflect the following characteristics:
1.Issue saturation: The topic has reached the peak of communication, and the number of new discussions is equal to the amount of attenuation (for example, the iPhone 15 issue has not made any new progress for two weeks)
2.periodic pattern: Fixed events have stable attention (for example, oil price adjustment is a routine report)
| topic | Average daily discussion volume | peak date | steady state period |
|---|---|---|---|
| iPhone 15 gets hot | 280,000 | September 28 | 12 days |
| Oil price adjustment | 90,000 | every 10 days | all year round |
3. Data expression method with chain ratio of 0
In professional reports, it is usually expressed in the following form:
1.digital notation: "User activity increased by 0% month-on-month"
2.symbolic representation: "DAU MoM → 0%" (arrow symbol emphasizes the trend)
3.Text description method: "The indicator remains the same as the previous cycle"
| Expression form | Applicable scenarios | Example |
|---|---|---|
| pure numbers | Data report | Conversion rate 0% month-on-month |
| Signed | trend analysis | UV ring ratio→0% |
| text description | mass communication | Search volume remains stable |
4. Deep Enlightenment of Hot Topics
Observing the data of the past 10 days, we can find thatTechnology topics(45%) andinternational events(accounting for 30%) together constitute the main body of hot topics. Among them, topics with a chain ratio of 0 often have:
-Continuity of technical issues(For example, mobile phone hardware defects need to be repaired iteratively)
-The lag in policy impact(If oil prices are adjusted, market reaction needs to be observed)
This phenomenon reminds us: when analyzing data, we must not only pay attention to explosive growth (such as the Nobel Prize topic +320%), but also understand the steady-state logic behind the zero-month-on-month ratio. Real data insights often lie inchange without changeamong.
(The full text is about 850 words in total, data statistics period: October 1-10, 2023)
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